Jane Walker is much more than just a logo or a special bottle, it was never a brief on how to attract female consumers, or a creative director's bid for an award-winning idea. We came up with the idea to make a female logo for the brand, not to attract women to buy the whiskey, but to recognize and communicate with the women who already drink it, despite its reputation for being a "man's drink." This idea has had a private life of its own, with its conception in July of 2016.
The idea went into research. A year and a half later, it comes out as a special bottle for everyone to enjoy.
Video: If you’d like to see the TV spot we made for Jane Walker feel free to reach out for password.
Creatives: Ilia Isales, Eddie Barrous Creative Director: Mauricio Galvan
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https://www.huffingtonpost.com/entry/johnnie-walker-releases-jane-walker-whiskey-to-celebrate-womens-rights_us_5a957944e4b0bef79e3045ba