Nueva Yorker. Creative Director Currently at
PepsiCo CREATIVE STUDIO.

APPLE BUBLY JEANS*

FANS LOVED IT

A limited fall flavor needed more than a launch, it needed a moment. So we turned Apple Bubly into a full-blown Y2K collab with Nelly's Apple Bottoms, leaning into parody, creator culture, and a limited merch drop that sold out completely. The result became bubly's biggest earned media moment since its 2019 Super Bowl debut: 1.6B+ impressions across 250+ placements in People, Forbes, AdAge, and Complex. Creator content drove 14MM+ impressions at 18× brand benchmarks. Paid TikTok hit a 48% engagement rate. The idea didn't just generate buzz, it generated revenue.

Creative Director: Ari Alius, Eddie Barrous Copywriter: Kai Fields

PEPSI DIG IN*

MGM*

PEPSI DIG IN* MGM*

Pepsi Dig In wanted to prove that food is culture, and culture builds brand equity. We built Restaurant Royalty, a fan-vote program that gave independent restaurants a residency at MGM Resorts in Las Vegas, then followed it with A Taste With The Royals: City Love Edition, a long-form content series profiling each chef, their signature dish, and what it meant to bring their city's flavor to Vegas. Five chefs. Five cities. One platform that turned a food-forward brand idea into an ongoing content engine.

Creative Director: Eddie Barrous Sr. Copywriter: Alicia Araujo Copywriter: Kai Fields

JOHNNIE WALKER

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JOHNNIE WALKER *

As Senior Art Director, I helped bring to life Johnnie Walker’s Keep Walking America platform by commissioning Chicano Batman to reinterpret Woody Guthrie’s “This Land Is Your Land” as “This Land Is My Land,” creating a soulful, culturally rooted anthem for a new generation of Americans. The campaign paired the track with a music video and national TV spot that traveled through real communities and voices, celebrating diversity, unity, and progress rather than traditional patriotic tropes. The work earned widespread industry and cultural press, including coverage in Adweek, Branding.news, and PR Newswire, and was frequently cited as a standout example of culture-first brand storytelling. Rather than foregrounding product, the piece positioned Johnnie Walker as an amplifier of authentic stories about perseverance and collective identity. The campaign extended Keep Walking America beyond typical spirits advertising into a broader conversation about what it means to move forward in the U.S. today.

Group Creative Director: Steve Peck Creative Director: Mauricio Galvan Sr. Copywriter: Ilia Isales Sr. Art Director: Eddie Barrous

NOLA EATS DESERVE PEPSI*

SUPER BOWL*

NOLA EATS DESERVE PEPSI* SUPER BOWL*

New Orleans during Super Bowl is the loudest room in the world. We found a way to cut through it by pairing two of the city's most distinct energies: Action Bronson's unfiltered food obsession and Larry Morrow's deep NOLA roots. Together they generated hype for the Pepsi NOLA Eats Fest through a social campaign that pulled 500K+ organic views and genuinely felt like it belonged to the city, not just the brand.

Creative Director: Eddie Barrous Sr. Copywriter: Alicia Araujo Copywriter: Kai Fields

JANE WALKER*

JOHNNIE WALKER*

JANE WALKER* JOHNNIE WALKER*

Jane Walker is much more than just a logo or a special bottle, it was never a brief on how to attract female consumers, or a creative director's bid for an award-winning idea. We came up with the idea to make a female logo for the brand, not to attract women to buy the whiskey, but to recognize and communicate with the women who already drink it, despite its reputation for being a "man's drink." This idea has had a private life of its own, with its conception in July of 2016.

The idea went into research. A year and a half later, it comes out as a special bottle for everyone to enjoy.

Creatives: Ilia Isales, Eddie Barrous Creative Director: Mauricio Galvan Executive Creative Director: Steve Peck

CANTARITOS HARD SODA*

We had the exciting challenge of launching a brand-new hard soda Cantaritos, the bold, grown-up cousin of Mexico’s beloved Jarritos. With that spirit in mind, we built "Welcome to the Cantina", a social media platform where the vibes are always high, the chisme never stops, and unapologetic Spanglish is the language of choice. In the Cantina, you dance, play, and most importantly sip on Cantaritos. It’s more than just a drink; it’s a whole vibe. 💯

ECDs: Roberto Max Salas, Nick Panayotopoulos CD: Eddie Barrous

DAVE & BUSTER'S*

Calvin lives in Seattle. Maria moved to Miami. And Brian's "finding himself" in Alaska. For long-distance friends, getting together for the holidays can seem impossible—until now. We found one lucky split-up crew and brought them together at a Dave & Buster's smack-dab in the middle for a jolly good time

Creative Director: Matt Vittou ACDs: Eddie Barrous, Diana Casthart, Christine Petrosky Creatives: Jesse Austin, Sabrina Lau

WOODY CREEK

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WOODY CREEK *

Woody Creek Distillers, a craft distillery from Colorado, asked us to come up with a campaign that summarizes who they are. We created Willie Creeks. Creeks is William H Macy’s alter ego, a freewheeling musician who lives life with the same convention bucking attitude that's at the heart of everything Woody Creek does. After having a successful career back in the 70s (or was it the 60s) Willie's back to show us all how to age like a badass. We introduced Willie Creeks with his first video “Whiskey Dell” and a series of his “Lifeisms” those witty observations from a life lived to the last drop. Here’s to Willie taking on ageism. Cheers.

Executive Creative Director: Tyler DeAngelo Associate Creative Directors: Ben Wallin, Eddie Barrous

BUCHANAN'S*

The goal was to make Buchanan's the whisky of the Latino American experience — not by pandering, but by showing up with something real. We built Es Nuestro Momento (It's Our Time), a campaign anchored by J Balvin that culminated in a co-creation contest giving fans the chance to write a song with him. The winner came from Miami. The results came in with zero media spend: 73M+ impressions, 18,189 vocal downloads, 211K+ unique visits, and the best-performing contest in SoundCloud history. It also won Gold at the ANA Conference. The idea that earned its way in always beats the idea that bought its way in.

Creative Director: Mauricio Galvan Creatives: Paul Mann, Mike Cuthell, Erick Rodriguez, Brenda Hernandez Eddie Barrous, Ilia Isales

THE ENCORE*

The work never stops. A collection of projects across the years, the briefs that didn't fit a category, the ones that came together in unexpected ways, and the visual work that shows a different side of the range.