Eddie is a Dominican-American Creative Director from The Bronx, now based in Brooklyn. Currently, at PepsiCo.

PEPSI DIG IN*

MGM*

PEPSI DIG IN* MGM*

Pepsi Dig In + MGM brought the heat to Vegas with Restaurant Royalty, a game-changing program that puts the power in the hands of the people. Foodies from across the country cast over 5,000 votes to crown their favorite restaurants, earning them an exclusive monthly residency at MGM Resorts in Las Vegas. 5 incredible chefs, 5 standout restaurants, 5 cities bringing their A-game to the Vegas food scene. To promote the restaurants and the residencies we created A Taste With The Royals: City Love Edition a long form content series where we dive deep into each chef’s journey, the signature dish they’ll showcase in Vegas, and what it means to bring their hometown flavors to a brand-new audience. To sustain the series we also created special moment assets and teasers that live on Pepsi Dig In’s social media handles. It’s not just a moment, it’s a movement.

Creative Director: Eddie Barrous Sr. Copywriter: Alicia Araujo Copywriter: Kai Fields

JOHNNIE WALKER

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JOHNNIE WALKER *

We reinvented Woody Guthrie’s “This Land Is Your Land” to those who are moving forward. During the Grammy's 2017 week, the song was selected to the Grammy's Hall of Fame, Woody Guthrie's daughter Nora hand picked Chicano Batman to perform their rendition of the song during the ceremony, she said it was her favorite version of it, and one her father would've loved. The video ignited discussions about serving as a call to action for those reshaping America's cultural landscape through perseverance and commitment.

Group Creative Director: Steve Peck Creative Director: Mauricio Galvan Sr. Copywriter: Ilia Isales Sr. Art Director: Eddie Barrous

NOLA EATS DESERVE PEPSI*

SUPER BOWL*

NOLA EATS DESERVE PEPSI* SUPER BOWL*

Pepsi set out to show that unforgettable food experiences can build brand equity, drive trial, and create lasting connections with consumers. And what better place to prove it than the vibrant city of New Orleans during Super Bowl? To bring this vision to life, we teamed up with “Deliciousness Expert” Action Bronson and NOLA’s own cultural powerhouse, Larry Morrow aka Mr. New Orleans to generate buzz around the Pepsi NOLA Eats Fest. The social campaign proved to be a hit, racking up over 500K organic views and igniting excitement across the community.

Creative Director: Eddie Barrous Sr. Copywriter: Alicia Araujo Copywriter: Kai Fields

JANE WALKER*

JOHNNIE WALKER*

JANE WALKER* JOHNNIE WALKER*

Jane Walker is much more than just a logo or a special bottle, it was never a brief on how to attract female consumers, or a creative director's bid for an award-winning idea. We came up with the idea to make a female logo for the brand, not to attract women to buy the whiskey, but to recognize and communicate with the women who already drink it, despite its reputation for being a "man's drink." This idea has had a private life of its own, with its conception in July of 2016.

The idea went into research. A year and a half later, it comes out as a special bottle for everyone to enjoy.

Creatives: Ilia Isales, Eddie Barrous Creative Director: Mauricio Galvan

CANTARITOS HARD SODA*

We had the exciting challenge of launching a brand-new hard soda Cantaritos, the bold, grown-up cousin of Mexico’s beloved Jarritos. With that spirit in mind, we built "Welcome to the Cantina", a social media platform where the vibes are always high, the chisme never stops, and unapologetic Spanglish is the language of choice. In the Cantina, you dance, play, and most importantly sip on Cantaritos. It’s more than just a drink; it’s a whole vibe. 💯

ECDs: Roberto Max Salas, Nick Panayotopoulos CD: Eddie Barrous

DAVE & BUSTER'S*

Calvin lives in Seattle. Maria moved to Miami. And Brian's "finding himself" in Alaska. For long-distance friends, getting together for the holidays can seem impossible—until now. We found one lucky split-up crew and brought them together at a Dave & Buster's smack-dab in the middle for a jolly good time

Creative Director: Matt Vittou ACDs: Eddie Barrous, Diana Casthart, Christine Petrosky Creatives: Jesse Austin, Sabrina Lau

WOODY CREEK

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WOODY CREEK *

Woody Creek Distillers, a craft distillery from Colorado, asked us to come up with a campaign that summarizes who they are. We created Willie Creeks. Creeks is William H Macy’s alter ego, a freewheeling musician who lives life with the same convention bucking attitude that's at the heart of everything Woody Creek does. After having a successful career back in the 70s (or was it the 60s) Willie's back to show us all how to age like a badass. We introduced Willie Creeks with his first video “Whiskey Dell” and a series of his “Lifeisms” those witty observations from a life lived to the last drop. Here’s to Willie taking on ageism. Cheers.

Executive Creative Director: Tyler DeAngelo Associate Creative Directors: Ben Wallin, Eddie Barrous

BUCHANAN'S*

Our challenge was to position Buchanan's Whisky at the center of Hispanic culture in the United States. We created an overarching campaign with the call to action 'Es Nuestro Momento' (It's Our Time) to directly acknowledge the changing face of America. Es Nuestro Momento illustrated the sense of inclusivity and pride that comes with being Latino in the United States today. After recent collaborations with Pharrell Williams and Justin Bieber we recruited Colombian pop star J Balvin to front the campaign. He epitomizes the heights that Latinos can scale, not just in the U.S. but across the entire world.

We then created a contest like no other. We gave consumers the chance to create a song with J. Balvin. The winner was singer Eldelamusic from Miami, FL.

73M+ Impressions, 18,189 Vocal Downloads, 248 Submissions, 211,074 Unique Visits, 4,360 Social Shares, 3,421 Twitter & Instagram Votes for a campaign with $ZERO media spend. We continue to receive entries over a year after the contest winner was announced. Some have since gone 'viral' and even produced music videos, reaching millions of views.

The campaign won Gold at the ANA Conference in the Category of Significant Results...And became the best performing contest in the history of the SoundCloud music platform, outperforming all benchmarks for similar programs.

Creative Director: Mauricio Galvan Creatives: Paul Mann, Mike Cuthell, Erick Rodriguez, Brenda Hernandez Eddie Barrous, Ilia Isales